For The New Collectors
When I worked in art galleries my favorite clients were those who leaned into the doorway too intimidated to enter, but curious about the art. I encouraged them to enter and enjoyed answering questions, sometimes for hours. Usually by the third visit they entered with confidence, enjoyed a glass of wine, and purchased their first piece of art. This section is written in the spirit that art should not be intimidating, but I know it can be.
Collecting art is exciting but you should not mortgage your home or gamble the rent in order to acquire that coveted artwork. Art is available for nearly all budgets. In many cases you do not need an art advisor at all. You can simply visit your local gallery or tour art fairs and purchase a piece that makes you happy. This is how I started. However, if you're looking to build a collection of art that is significant you will need the guidance of an experienced art advisor. An art advisor will guide you through the confusing idiosyncrasies of the art world. It can be frustrating to understand the intentionally opaque world of intellectual, historical, and appraised values of the global art market. An art advisor will make sense of all the fancy terms and conditions that dictate why art costs what it does.
The global art market is similar to the real estate market. It is imperative that one possess proof of authenticity, ownership, and knows when to buy and sell. As always, it's best to buy low and sell high. The value between artists also ranges dramatically. Moreover, not all art by the same artist is valued similarly. Certain periods in a blue chip artist's (an artist with a history of appreciation) career may be traded at much higher values than other periods. Unless you are an expert in the art field this information is not widely shared. I cannot overstate the "buyer beware" philosophy that prevails in the largely unregulated art industry. After all, you're interacting primarily with sales professionals who are paid on commission and provided motivation to promote particular artists. All collectors need an advocate. The art advisor is invaluable.
The bottom line is that an art advisor brings education, experience, and industry contacts to ensure you buy artworks that are significant (recognized and respected in the global art market) and at realistic values (fair prices) or preferably undervalued (low prices). Each collector's needs vary and I encourage you to email me if you have any questions.